In this article, you will find top ten Bakery Cafe you can easily come across in the United States of America. The bakery cafe command largest market share and they have considerable good number of branches.
Panera Bread
Panera Bread Corporation is an American bakery-café fast-casual restaurant chain store with more than 2,000 stores, all in the United States and Canada. Its headquarters are in the St. Louis suburb of Sunset Hills, Missouri. The company runs in the Greater St. Louis area as the Saint Louis Bread Company, where it has more than 100 locations. Bakery goods, pasta, salads, sandwiches, soups, and specialty drinks are sold. The business, also owned by Au Bon Pain, is owned by the JAB Holding Company, which is owned by the German Reimann family.
A wide range of pastries and baked goods are available at Panera, such as bagels, brownies, cookies, croissants, muffins, and scones. These, along with the artisan bread of Panera, are typically baked by an on-staff baker before dawn. In addition to the bakery portion, Panera has a daily dine-in or takeout menu that includes: flatbreads, panini, Panera Kids, pasta, salads, sandwiches, side options, and soups, as well as coffee, espresso drinks, frozen drinks, fruit smoothies, hot chocolate, iced drinks, lattes, lemonade, and tea.
It was the best-performing restaurant stock over its final 20 years as a public company, from 1997 to 2017, generating an 86-fold return to shareholders.
Panera was once the United States’ most significant provider of free Wi-Fi hotspots. During peak hours, many places limit the length of free Wi-Fi to 30 or 60 minutes.
Panera acquired Paradise Bakery & Café in 2007 to raise its presence in the U.S. at a faster rate. In 10 states, the bakery had over 70 outlets, most of which were in the west and southwest. Then in 2008, Panera expanded into Canada, opening several locations in Ontario. Panera’s same-store revenue growth since 1999 has been positive.
And you might be wondering how they worked during the financial crisis. The response is the following: they destroyed it. Their solid balance sheet and ingenious approach managed to help the business weather the recession comfortably.
“In 2005, Panera ranked 37th on the “Hot Growth Firms” list of Bloomberg BusinessWeek, receiving $38.6 million with a 42.9 percent rise in earnings.
Panera Bread was judged North America’s healthiest fast-casual restaurant and one of North America’s enemies of obese kids in a 2008 Health magazine survey. Panera was named one of the most famous restaurants for eating on the go in 2009 and 2012 by Zagat. Among restaurants with less than 5,000 locations in 2009, Panera was also ranked No. 1 for Best Healthy Alternative, Best Salad, and Best Services.
Au Bon Pain
Headquartered in Boston, Au Bon Pain is an American fast-casual restaurant, bakery, and café chain with over 250 outlets in the United States, India, and Thailand. Panera Bread, which is owned by JAB Holding Company, owns the company. Germany’s Reimann family owns JAB.
Baked products such as bread, pastries, croissants, bagels, tea, coffee, and espresso drinks, breakfast foods such as egg sandwiches, and lunch items such as soup, salads, and sandwiches, are served at Au Bon Pain. The agency also provides catering facilities.
Boston, Cleveland, New York City, Pittsburgh, Philadelphia, and Washington, D.C. are several of its locations. The locations are either owned or franchised by the company. Most of the United States’ stand-alone stores are company-owned, while Macy’s and Wal-Mart’s international locations and locations are usually franchised.
Au Bon Pain. Simply put, it means “from good bread.” The basis of a good meal is good bread. It is the secret to a sandwich made by hand, the essence of a sweet pastry, and the perfect way to transform a meal into a soup or salad. As the cornerstone of our marketplace, we pride ourselves on being a gourmet convenience where you live and work that provides healthy bread. It’s your preference. We’re not here to tell you what’s right for you to eat. Food should always taste good, regardless of whether that option is indulgent or nutritious, from tasty meals to satisfying snacks or wholesome treats, since life is about balance. Nourishing, yummy, balanced. From Good Bread: Au Bon Pain.
Au Bon Pain is dedicated to making quality items that you can find in your kitchen using simple ingredients. Flour, salt, and sugar are all ingredients. Part of our history is this dedication to using the finest ingredients. We began using time-tested traditions to make bread, pastries, and croissants while remaining committed to great flavors and recipes. This dedication extends to starting our day before the sun comes up, baking our products fresh every day to provide our customers with the best tasting food. It’s our time we take, not yours. It is just that easy with good bread.
Bruegger’s Bagels
Bruegger’s Enterprises, Inc. is a restaurant operator and a subsidiary of JAB Holding Company, which is headquartered in Luxembourg. It and its wholly-owned subsidiary Threecaf Brands Canada, Inc. are Bruegger’s bakery-cafés, and Michel’s Baguette franchisors and operators.
Every year, they manufacture around 70 million bagels and they hold the Guinness World Record for making the largest bagel in the world. Food such as breads, soups, sandwiches, coffee and specialty drinks are also supplied by the company. In 26 U.S. states, the District of Columbia, and Canada, Bruegger’s runs about 300 restaurants.
“In what industry analysts dubbed the “bagel wars,” a reference to the intense rivalry between national chains that sought to take advantage of the immense popularity of bagels during the mid-1990s, Bruegger’s played a leading role. The owners of Bruegger, Nordahl Brue and Michael Dressell, were the first operators to market a national chain of bagel shops, and a wave of enthusiasm fuelled their early success.
As a host of national bagel chains staked their future on rapid growth, seeking to gain national domination in what became a more than $2 billion-in-sales industry, ‘Bagel fever’ led to the bagel wars. Bruegger’s was the first business that could assert national supremacy, but the company’s founders adopted a cautious and methodical approach to growth until it grew into an industry giant.
The retail bagel segment started to display enormous growth as the Bruegger franchising program made its debut. In the United States, bagel sales grew 240 percent between 1994 and 1996, transforming into a $2.3 billion industry. For Bruegger, the growth boom attracted a crowd of entrepreneurs more than eager to sign on to the franchising scheme of the business. Bruegger’s expanded into a 155-unit chain of stores in 16 states within 18 months of franchising the concept. System wide, in 1994, the company produced $81 million in revenue, ranking as the nation’s largest bagel chain. The second largest competitor in the industry, Manhattan Bagel Inc., based in New Jersey, trailed far behind, earning $15 million in 1994 revenue.
One key to the success of Bruegger’s is that its bagels are freshly made in the shops. They are boiled in a kettle first and then baked to give them a tougher and softer shell inside. Bruegger’s is still doing its analysis, trying to pick places on the side of the street where people are heading to work.
Groupe Le Duff of France confirmed the buyout of Bruegger’s on March 17, 2011. With its La Madeleine brand, which has 60 units domestically, Le Duff already has a U.S. presence. Le Duff plans to “Francify” some places for Bruegger’s and to merge other units with outlets for Brioche Dorée. The first European Bruegger’s was opened in 2013 in Rennes (Paris and Toulouse in 2015).
James J. Greco revealed in December 2011 that he would step down at the end of the year as CEO to explore other opportunities.
It was revealed on August 24, 2017 that Le Duff America, the owner of Bruegger’s, announced that Caribou and JAB Holdings, its privately owned owner, had agreed to purchase the bagel chain. There was no disclosure of the terms of the agreement, which closed at the end of September. Bruegger’s closed 30 stores in December 2017, mainly in eastern markets.
Bruegger’s made the world’s largest bagel on August 27, 2004, which still holds the Guinness World Record.
Corner Bakery Café
Corner Bakery Cafe is an American chain specializing in pastries, bread, breakfast dishes, gourmet sandwiches, homemade soups, salads, and pasta. Corner Bakery Cafe (CBC Restaurant Corporation) Corner Bakery Cafe is recognized as part of the foodservice industry’s fast-casual market segment, providing a much higher quality of food and atmosphere a traditional fast food restaurant and offering minimal table service.
The 23-year-old fast-casual chain looks to the future after a record-breaking 2014 in which Dallas-based Corner Bakery Cafe doubled its number of new stores opened in 1 year, capitalizing on the rise of the fast-casual segment nationally, its growth momentum, and a compelling new prototype.
Corner Bakery Cafe was a force in the fast-casual segment to be reckoned with in 2014, introducing 27 new cafes and an additional nine franchise creation agreements. As Chief Growth Officer and Salil Bapat as Chief Financial Officer, Mike Nolan, as well as technological improvements and an increased focus on energy efficiency, was also hired last year by key executives. The company expects to open 33 new units in 2015 and continue to carry out its new concept cafe, a design to increase overall performance and minimize costs.
Corner Bakery was initially launched as a development bakery for Maggiano’s Little Italy in November 1991. “Many of the restaurants in Italy have their bakery for production,” Price says. “All we sold on the first day of operations was bread and coffee. That was the whole menu. As people usually faced long waits at Maggiano’s next door for a seat, they would often wander over to Corner Bakery Cafe. Eventually, as clients started to inquire about burgers, salads, and more, the menu grew, and “Cafe” was added to the name. Brinker International bought the chain in 1995 and started to grow it as a quick-casual model, co-locating the brand with Maggiano’s.
Corner Bakery Cafe partnered with Profitality, a restaurant consultancy firm that specializes in quality, in 2013. Price decided to look at existing buildings at Profitality to find ways to simplify the model and create a more successful prototype.
The company’s small neighborhood bakery on a corner in downtown Chicago, inspired by great fresh ingredients, started making artisan bread and freshly baked sweets. And neighbors began to ask Corner Bakery for sandwiches made with that fabulous bread after a little success, followed by homemade soups and salads and even scramblers made-to-order. The company’s guests’ requests continued to encourage us as the menu and business of our bakery evolved.
Today, with a menu of ingredient-inspired, prepared-to-order food, the firm continues to meet its neighbors’ needs and desires. You can see actual kitchens in place of assembly lines when you visit their cafe. Over 40 kinds of fresh herbs, fruits, and vegetables, and the sizzle of their dedicated Panini grill, you’ll hear the chopping. You will see the open flame of the stove, and you will feel the warmth of their ovens running all day long. They’re the Corner Bakery traditions created years ago that they still follow today passionately.
Einstein Bros. Bagels
The Einstein Bros. Bagels company is an American bagel and coffee shop chain operated by JAB Holding Company and BDT Capital Partners. Einstein Bros. was founded in 1995 by the Boston Chicken (now Boston Market) chain restaurant company to sell breakfast foods. Einstein and Noah Corp., a wholly-owned subsidiary of Einstein Noah Restaurant Company, Inc., are now the chain owners.
In March 1995, when it acquired four retail bagel chains, all based in regions of the United States that did not have long-standing bagel traditions, Boston Chicken, Inc. originally founded the Einstein and Noah Bagel Company as Revolutionary Bagel Ideas, Incorporated (PBCI). Offerdahl’s Bagel Gourmet, Incorporated (Fort Lauderdale), Bagel & Bagel, Incorporated (Kansas City), Baltimore Bagel (San Diego), and Brackman Brothers, Incorporated (San Diego) were among those businesses (Salt Lake City). Each found that in wealthy communities where consumers had very little previous exposure to bagels, their stores were similar in that they sold both original and new bagel varieties.
On 24 March 2019, JAB Holdings’ Reimann family owners admitted that Albert Reimann Sr. and Albert Reimann Jr. were supporters of Adolf Hitler and the Nazi party, and that historical research revealed that the company used 175 forced laborers and hired a foreman who was renowned from 1943 onwards for his brutal treatment. The family has promised to send the charity €10 million (US$11.3 million).
Einstein Bros. In 2003, Bagels found himself in desperate economic straits, surviving by doing the impossible, looking beyond the bagel.
Einstein expanded its menu to include breakfast, lunch, and snacks. That decision saved the business from possible disaster, said Nicole Miller Regan, a senior research analyst at Piper Jaffray, an international middle-market research company based in Minneapolis.
But it wasn’t the only critical strategic move that management made. The business has introduced several reforms over the past five years that have improved its infrastructure and put it in a position to succeed in the current economic downturn.
Its limited emphasis on bagels was the first problem area that Einstein investigated. Einstein could attract customers into their stores during usually slow periods by selling lunch and afternoon snack items.
At Einstein Bros. Bagels, there seems to be a bagel they believe in. The business claims that it has the potential to do extraordinary things, giving its customers a reason to look forward to morning office meetings or an afternoon escape or even the simple pleasure of a shmear mustache on the face of their customer. That’s why they get to the store every day at 2 am and make fresh bagels every four hours, so they’re as fresh and tasty as possible with their bagels. This is why the company uses only the finest ingredients to produce the most motivating flavors. That’s why they do whatever they can to make their customer’s day so much better. To spread a little more happiness and joy throughout the world. To laugh, smile, and enjoy the company of each other that much more. To Einstein Bros. There’s no better way to do that with bagels than with a bagel.
Other Bakery Cafe include the following:
Great Harvest Bread Co.
The Great Harvest Bread Company is a franchise that sells fresh-baked bread and other products in the United States. All started way back in the seventies. The founders, Pete and Laura Wakemans, were just a couple of college kids who baked delicious whole grain bread made from scratch to help pay for their Cornell University tuition. “The adventurous couple, newly married in 1975, hiked the entire north-south length of Montana, falling in love with “Big Sky Land.” So much so that they never left, setting up the first Great Harvest bakery in 1976 in Great Falls, Montana.
Word spread rapidly about their distinctly delicious bread made from pure and simple ingredients and wheat bought from local farmers. It didn’t take long for neighbors to inquire about beginning their own Great Harvest. The Freedom Franchise was established in 1978 and the second bakery of the Great Harvest opened in Kalispell, Montana.
From a Montana bakery, Great Harvest began to develop into the first family of independently-owned and operated whole grain bread bakeries and cafes in the country. While the company is no longer just a Montana bread company, its corporate headquarters remain in Dillon, Montana and its Montana origins are true to them.
The nature of Montana that charmed the Wakemans still affects the heart of the corporate culture of the business. The cornerstone of the organization remains honesty, a spirit of camaraderie and individuality. It turns out that such ideals in all 50 states matter to people. More than 200 Great Harvest bakery and cafe franchises are currently spread throughout the United States, including Alaska and Hawaii, and all business franchise owners come to Montana to see what Great Harvest is all about.
The Wakemans sold the company in 2001 and today it is owned by employees and officers of Great Harvest, including CEO Mike Ferretti and President Eric Keshin. Via excellent customer service and phenomenal tasting goods made from freshly milled whole grain and pure and easy ingredients, all the owners are passionate about maintaining and reinforcing the Great Harvest philosophy.
The enduring strength of Great Harvest is its mission to Be loose and fun, bake phenomenal bread, run fast to help customers, create strong exciting bakeries, and give generously to others.” This Mission Statement attracted owners of bakery cafes who are community-minded, entrepreneurial, fun, and dedicated to making fresh and flavorful goods at hangouts in the family-friendly neighborhood.
In recognition of the company’s unique history as a Montana bread company, on the Corporate States of America map created by Steve Lovelace, a fan of our cookies, the company was honored to represent this great state.
For a free slice, the scent of the company’s fresh baked bread attracts people in. Using carefully picked wheat grown in Montana’s Golden Triangle, they make their bread from scratch each day. For superior flavor and nutrition, the wheat is freshly milled in every bakery. In tempting combinations of flavors and textures, every loaf is created with simple ingredients. Bread is baked slowly, without shortcuts, so it tastes better than any other bread.
Finally, the sandwich’s exterior gets the recognition it deserves. When it’s the bread that really makes it a sandwich, why should the inside get all the credit? We make better sandwiches at Great Harvest by helping clients select the right bread to improve their sandwich’s flavor—like no one else can.
La Madeleine Country French Café
In the U.S. states of North Carolina, Georgia, Kentucky, Florida, Louisiana, Maryland, Oklahoma, Texas, Arkansas, and Virginia, La Madeleine de Corps, Inc. is a restaurant chain of 86 locations (as of 2018) operating as La Madeleine. Its headquarters are located in Dallas, TX.
Esquerré resigned in 1998 and the company sold La Madeleine to four investment firms. The company was sold again in 2001, for an undisclosed sum, to Groupe Le Duff, a French restaurant chain company owned by Louis Le Duff, and co-purchasers Lapointe Rosenstein and Cadigan Investment Partners.
In 2008, after discontinuing the free side of bread after 20 years because of wheat prices, the company sparked uproar and began charging 49 cents. In addition, the restaurants only provided sourdough bread with some items such as entrées, soups and salads that were purchased. “Couple hundred responses…mostly complaints “couple of hundred answers… mostly complaints.
For breakfast, lunch and dinner, food is served cafeteria style. The structures are supposed to imitate restaurants found in the French countryside. On the walls hang farm tools and Impressionist paintings, and the restaurants are known for keeping a winter fire going. In March 2010, however the type of cafeteria was dropped for a new ordering station system at the Preston Rd/Forest Ln site in Dallas.
La Madeleine rapidly grew, tapping into urban markets that Esquerré and his management team felt would be perfect for the type of cuisine it offered. In 1984, while also expanding in Dallas, in the celebrated French Quarter, it opened the first bakery in New Orleans. In the following year within some of its business regions, the company also started preparing food for wholesale delivery to restaurants, hotels, and grocery chains, eventually including Dallas, Fort Worth, Houston, San Antonio, New Orleans, and Baton Rouge.
Not only the authenticity of the foods of la Madeleine, but their growing variety, was a key to its early and ongoing success. Esquerre’s associates have prepared special dishes for many holidays, such as Bûche de Noël (a traditional French Christmas dessert), Mardi Gras king cakes, and a two-part version of Sacher Torte (a popular Austrian dessert) prepared for St. Valentine’s Day. This is part of the “surprise” that the company has always emphasized in what is an incredibly challenging environment as a required strategy for renewal.
La Madeleine is a good investment for franchisees, backed by great franchise sponsorship and the strength of Le Duff Company, a world leader in bakery cafés. With experienced multi-unit franchisees, with development experience, proven operational capacity, and a passion for the company, the brand seeks to expand. With the franchise plans of la Madeleine still in the early stages, prime territories are still open for expansion for the right well-capitalized franchise partners, and in some cases, entire designated market areas.
Le Pain Quotidien
Since the daily bread’ is a multinational bakery-restaurant chain, Le Pain Quotidien is French. The company offers baked goods, bread, salads, sandwiches, drinks, and tartines.
More than 260 bakery-restaurant locations worldwide are served by Le Pain Quotidien in 20 countries, including Belgium, the Netherlands, France, Ireland, India, Switzerland, Brazil, Chile, Mexico, Colombia, Turkey, Spain, Kuwait, Qatar, Russia, Argentina, Japan, the United Arab Emirates, Hong Kong and the United States. The restaurants in the United States, United Kingdom, Belgium and Paris are completely owned and run by the company, while all other Le Pain Quotidien international restaurants are franchised.
A long wooden “communal table” is a common theme in all Le Pain Quotidien locations.
As the name suggests, the object around which Le Pain Quotidien revolves is bread; more specifically, traditional farmers or sourdough bread that is baked without additional yeast being used. There are four different varieties on offer: traditional wheat bread, but spelt, rye, and multi-grain bread loaves are also available, as is a delicious selection of pastries and cakes. Locally, production is coordinated, and every city has a central bakery to supply all the surrounding restaurants. The exception to the law is Paris. Here at 5 in the morning, the bread is delivered straight from Brussels. It would be too expensive to have a separate bakery on the Seine and in any case, Coumont prefers to spend money on the ingredients. Around 90 percent of the ingredients are organically grown in the baked goods available in Paris.
The restaurant invites their customers to escape into a place where conventional simplicity is valued in this ever-changing and hectic world. To build a humble four-ingredient beginning, our bakers combine organic stone-ground flour, sea salt and water with wild levain starter yeast. The dough is then patiently kneaded by hand, and baked in our stone-lined fireplaces. These are the artisanal loaves, baked according to tradition, of our past.
The handmade bread in the restaurant serves as the canvas for a myriad of organic and seasonal ingredients. To become our tartines, they come together the Belgian takes on a sandwich. Simple and elegant at once the tartines of the restaurant add flavor to the table and pleasure to the palate. And while we got our start with our homemade, organic bread, we serve a variety of healthy choices, such as organic coffee, pastries, eggs, tartines, soups, salads, and desserts.
Every Wednesday afternoon, when the creator, Alain Coumont, was a young boy in Belgium, he went to his grandmother’s house and greeted him with a small bowl of steaming hot chocolate. Alain cupped his hands around it, letting his body seep warmth and driving away the frigid chill of winter.
He brought the memory of that comfort to Le Pain Quotidian’s tables as a chef. Easy bowls still stir memories of a child’s joy to this day and still offer our friends comfort. Whether it’s in the form of piping hot chocolate or an au lait café, with the big, round bowls of the restaurant, you’ll receive the same welcome. Keep it and feel at peace in your hands.
At Le Pain Quotidien, the restaurant agree that what nurtures, encourages and feeds the soul is culture. Our first communal table on Brussels’ Rue Dansaert was made of wood rescued from the floors of Belgian trains that had withdrawn. These basic planks have become a tradition. Today, this same rough, recycled wood continues to offer our shops a rustic comfort, and our centerpiece has become the communal tables.
Paris Baguette
The SPC Group is a large chaebol (conglomerate) in South Korea that manufactures food and confectionery products and is headquartered in Seoul. The predecessor of Samlip General Food, Sangmidang, was founded in 1945, and the group was launched in 2004. In the confectionery and bakery industry in Korea, SPC Group is one of the oldest brands. In Seongnam, Gyeonggi-do, its catering centers are based.
SPC Group has market-leading franchise brands such as Paris Croissant (Bakery) and BR Korea (Donuts and Ice-cream) as subsidiaries, alongside Samlip General Food and Shany. The company also has SPL, SPC Resources, Samlip GFS and Mildawon, to name a few as subsidiaries, with overseas establishments in the United States, China, Vietnam, and Singapore, further extending the business reach.
“SPC” stands for “Samlip/Shany,” “Paris Croissant,” and “Companies (including BR Korea and other subsidiaries of today and tomorrow).”
Hur Chang-sung opened a small confectionery outfit called Sangmidang in 1945. Later, in 1959, the company began to take off and was called Samlip. Samlip started producing bread and biscuits a few years later. His company was consistent with the policies of the state. It helps to feed the public as the nation after the Korean War struggled to rebuild itself. Soon enough, the first to reach the shelves in Korea became a cream-filled pastry. For sales in US military camps, Samlip’s quality was high. Many competitors, including Koryo Dang Bakery, Tae Geuk Dang and New York Bakery, entered the scene in the late 1960s. Hur formed another arm in 1972, named Shany, to specialize in high-end cakes. Hur’s uncle, Hur Young-in, eventually oversaw Shany’s activity and took over Samlip’s party.
Born from a love of bread and a passion for quality, the company is an international bakery that specializes in French-inspired products and was founded in 1988. They deliver a special experience to thousands of guests every day, in addition to chef-inspired cookies, pastries, sandwiches, salads and signature coffee and tea. The restaurant chain today has over 4,000 outlets worldwide, pleasing all ages and backgrounds with cravings and taste buds.
At its heart, it is a French-inspired bakery that innovates through global influences. We have unique and special experiences for anyone who comes through our doors, including our staff, with a lively environment, obsessive guest service, and delicious items. They lead the world of bakeries by continuously innovating and delivering desirable goods of the highest quality.
In Korea, Paris Baguette is a bakery term as prevalent as Starbucks is in the US. Now, American consumers are ready to win over the French-inspired chain.
There are more than 3,500 Paris Baguette locations worldwide today, mostly in Korea and other countries in Asia. However, in the US with 45 stores in the country already and plans to open 30 more this year alone, the chain is making a big expansion effort.
With no national bakery chain dominating in the way that coffee concepts such as Starbucks have dominated and endless fast-food chains have tapped into the burger-and-fries market, the time to win over Americans is ripe for Paris Baguette.
Pret a Manger
Pret a Manger, which stands for ‘ready to eat’ in French, is a UK-based multinational sandwich shop franchise chain, popularly referred to as Pret. Established in 1983, Pret now has more than 450 stores in nine countries. Pret A Manger is a high-quality natural, ready-to-eat sandwiches, salads, and drinks retailer. Without traditional chemicals, pesticides, and preservatives, the company builds kitchens in stores and provides organic food. It does not place ‘sell-by’ dates on new sandwiches and salads that deliver unsold food to charity at the end of each day.
The mission of Pret has been easy since opening its first shop in London in 1986. Though still trying to do the right thing, to serve freshly made food and decent organic coffee. This is why the restaurant’s food is processed during the day in our shop kitchens, and the unsold food of the restaurant is donated at the end of each day to food rescue partners. That’s also why the coffee in the restaurant is 100 percent organic (and will always be), and the Coffee Fund in the restaurant funds the next generation of farmers. It’s what they think makes Pret (partly) special.
The restaurant is doing all we can to reduce our environmental impact and help make it a little easier for its customers and teams to take care of our world. Join Pret’s journey of sustainability and continue to tell them what you think.
According to their website, you will not find ‘sell-by’ dates on our fresh sandwiches and salads. “You won’t find ‘sell-by’ dates on our fresh sandwiches and salads.” Pret’s concept is to cater to the time-crunched, balanced, value-driven urban consumer with a variety of items in the price range of $ 3.89 to $ 6.99.
If you’re curious if Pret’s brand positioning is Luxury Fast Food or “Faster” Fast Casual, it’s probably Faster” because they are proud to get a customer out the door in 60 seconds once the customer makes their decision.
Bates’ philosophy seems to be working because while Pret faces stiff competition in restaurant-dense markets such as New York City, the brand has built a unique niche that wants pace for premium, healthier, portable food consumers. It ensures that rivals like Panera Bread in New York City are not direct rivals.
Pret’s analysis confirms that. Three days a week, the average Pret customer comes in. However, since they are continuing to grow in the Manhattan market, Pret keeps an eye on Panera Bread.
Pret has core principles of freshness, simple ingredients, and better-for-you items, much like Whole Foods. They have their Passion Information peppered around the store to enhance these marketing messages.
Informative and visually pleasing photography accompanied by short messages about the food and care each meal receives from Pret chefs consists of Passion Facts. For instance, many restaurants claim they use grilled chicken, but it is chicken scored with artificial grill marks. So one of the Passion Facts is that all their grilled chicken is grilled and comes from Murray’s Chicken business.
